Ebook Marketing 5.0: Technology for humanity - Part 2

Ebook Marketing 5.0: Technology for humanity - Part 2 presents the following content: Chapter 8 Data-driven marketing: building a data ecosystem for better targeting; Chapter 9 Predictive marketing: anticipating market demand with proactive action; Chapter 10 Contextual marketing: making a personalized sense-and-respond experience; Chapter 11 Augmented marketing: delivering tech-empowered human interaction; Chapter 12 Agile marketing: executing operations at pace and scale.

Từ khóa: Ebook Marketing 5.0, Marketing 5.0, Technology for Humanity, Data-driven marketing, Predictive marketing, Contextual marketing