Ebook Digital Marketing: Strategy, Implementation and practice - Part 1

Ebook Digital Marketing: Strategy, Implementation and practice - Part 1 presents the following content: Introducing digital marketing, online marketplace analysis: micro-environment, the online macro-environment, digital marketing strategy, the impact of digital media and technology on the marketing mix, relationship marketing using digital platforms.

Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Online marketplace analysis, Digital marketing strategy, Marketing mix